THE LANGUAGE FOSTERING OF STUDENTS IN THE CONTEXT OF THE UNIVERSITY EDUCATIONAL WORK
Abstract and keywords
Abstract (English):
The article considers the issue of students' frequent use of borrowed words in their everyday speech and proposes methods for developing speech culture in the context of educational work. The research aims to identify the sources of borrowed vocabulary and create effective learning materials to regulate this phenomenon. The methods used in the study included observing students' speech behavior and analyzing psychological and pedagogical literature. The results of the study showed that the active use of foreign words is influenced by both external sociocultural factors, such as globalization, the Internet, and mass culture, and internal psychological needs of young people, such as self-identification and prestige. The study offers a new perspective on students' use of borrowed vocabulary by considering factors such as compliance with the Russian laws, pedagogical requirements and recommendations for improving educational work at the university. The conclusion suggests assignments that help students better understand the nuances of speech behavior in different settings. Future research could focus on students' understanding of speech behavior and how borrowings affect the development of their linguistic identity leading to the creation of teaching and methodological materials for developing students' speech culture in the context of language globalization. Additionally, the study could explore the role of teachers in preventing excessive use of foreign words by students. The findings of this study can be applied in the professional training of future teachers, in the activities of youth centers for educational work, and in the teaching of courses that aim to develop students' communicative competence.

Keywords:
education, speech culture, Russian, borrowed vocabulary, pedagogy, linguistic competence, effective communication, educational technologies, educational work.
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References

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