Interactive audio guide as an excursion activity tool in the context of smart tourism development
Rubrics: MANAGEMENT
Abstract and keywords
Abstract (English):
The article examines the innovative nature of sightseeing activities, taking into account the use of an interactive audio guide in the context of the development of smart tourism. Sightseeing and educational tourism is the most popular segment of the tourist market, which, in turn, demonstrates gradual improvement with the advent of new forms and approaches to its organization. In recent years, the integration of artificial intelligence has become relevant. Advanced technologies are revolutionizing various industries due to the advantages they can offer. According to the form of a guided tour, audio guided tours are currently gaining significant popularity. This is justified by the fact that the audio guide allows you to get comprehensive information about the place you visit. It enables sightseeing viewers to decide how much time to devote to a particular object without being depended on the guide. Mobility and accessibility are the main advantages of an audio guide over a live story. The aim of the work is to develop the technological foundations of an interactive guided walking audio guide using artificial intelligence. The results of the work comprise the analysis of world and domestic experience; the development of a classification system for interactive excursion services; the analysis of ways to introduce innovative technologies in tourism; the presentation of the structure of an interactive guided walking audio guide. The scientific novelty of the research is the formation of the technological foundations of an innovative audio guide and a classification system for interactive excursion services. The practical significance lies in evaluating the ways of implementing a neural network and a chat-bot in the development of an excursion service.

Keywords:
audio guide, excursion destination, smart tourism, artificial intelligence, neural network.
Text
Text (PDF): Read Download
References

1. Polezhaev D.A. Methods of using neural networks in the organization of tourist activity. Economics and business: theory and practice. 2023; 5-3 (99). URL: https://cyberleninka.ru/article/n/metody-ispolzovaniya-neyrosetey-v-organizatsii-turistkoydeyatelnosti (accessed date: 21.02.2024).

2. Pospelova S.V. Interactive in excursion activity. Scientific result. Business and service technologies. 2017; 2 (12). URL: https://cyberleninka.ru/article/n/interaktiv-vekskursionnoy-deyatelnosti (accessed date: 15.02.2024).

3. Gurov S., Alekseenko M.A. Innovations in excursion business. Business and design revue. 2019; 2 (14). URL: https://obe.ru/journal/vypusk-2019-g-2-14-iyun/gurov-s-a-alekseenkom-a-innovatsii-v-ekskursionnom-biznese/ (accessed date: 15.03.2024).

4. Vishnevskaya E.V. Influence of digital technologies on the development of the tourist market. Scientific result. Business and service technologies. 2019; (4). URL: https://cyberleninka.ru/article/n/vliyanie-tsifrovyh-tehnologiy-na-razvitie-turistskogo-rynka (accessed date: 20.03.2024). DOI: https://doi.org/10.18413/2408-9346-2019-5-4-0-2; EDN: https://elibrary.ru/LHLDPP

5. Ovsyankina E.V. Global trends of digital-technologies in the sphere of tourism and hospitality. Bulletin of the association of universities of tourism and service. 2020; (1). URL: https://cyberleninka.ru/article/n/globalnye-trendy-digital-tehnologiy-v-sfere-turizma-igostepriimstva (accessed date: 25.03.2024) EDN: https://elibrary.ru/EYXQNP

6. Dikhtyar V.I. To the question about the use of neural networks in the tourism industry. National interests: priorities and security. 2013; (31). URL: https://cyberleninka.ru/article/n/k-voprosu-ob-ispolzovanii-neyronnyh-setey-v-industriiturizma (accessed date: 30.03.2024). EDN: https://elibrary.ru/QZHOHZ

7. The first research about ChatGPT: 53 % of Russians want to use a chatbot. Institute of Public Opinion. Anketolog. 2023. May 22. URL: https://iom.anketolog.ru/2023/05/19/kakrossiyane-otnosyatsya-k-chatgpt (accessed date: 15.04.2024).

8. 80 % of Companies will Adopt Intelligent Automation by 2025. Analytics Insight. 2021. URL: https://www.analyticsinsight.net/intelligent-automation/80-of-companies-will-adoptintelligent-automation-by-2025 (accessed date: 20.04.2024).

9. Chernikova L.I., Bokareva E.V., Vetrova E.A. Technologies of smart tourism – economic approach (Tourism 4.0). Innovations and Investments. 2023; (7). URL: https://cyberleninka.ru/article/n/tehnologii-umnogo-turizma-ekonomicheskiy-podhodturizm-4-0 (accessed date: 14.02.2024). EDN: https://elibrary.ru/SJXAPC

10. Kormyagina N.N. Smart-tourism as a part of Smart-concept. Marketing and logistics. 2017. URL: https://marklog.ru/smart-turizm-kak-chast-smart-koncepcii (accessed date: 14.02.2024).

11. Xiaoqian K., Shuqin A. Study of the development of “Smart” tourism in Jiangxi Province within the concept of “Internet+”. Economic and social changes: facts, trends, forecast. 2016; (4). URL: https://cyberleninka.ru/article/n/issledovanie-razvitiya-umnogo-turizma-vprovintsii-tszyansi-v-ramkah-kontseptsii-internet) (accessed date: 14.02.2024).

12. Galoyan M.G. Smart-tourism part of the smart-city concept. Materials of the XI International Student Scientific and Practical Conference “Student Scientific Forum”. 2024. URL: https://scienceforum.ru/2019/article/2018012051 (accessed date: 15.02.2024).

13. Morozov M.A., Morozova N.S. Innovative trends of tourism and hotel business development in the conditions of digitalization. EGI. 2020; 2 (28). URL: https://cyberleninka.ru/article/n/innovatsionnye-trendy-razvitiya-turizma-i-gostinichnogobiznesa-v-usloviyah-tsifrovizatsii (accessed date: 02.04.2024).

14. Chirsky N.A., Khvagina T.A. Innovations in excursion activity. Tourism and hospitality. 2015; (2). URL: https://cyberleninka.ru/article/n/innovatsii-v-ekskursionnoy-deyatelnosti (accessed date: 05.04.2024).

15. GOST R 54604–2022. Tourism and related services. Excursion services. General requirements: national standard of the Russian Federation: approved and put into effect by the Order of the Federal Agency for Technical Regulation and Metrology from December 29, 2022 no. 1704-st: date of introduction 2023-06-30 / developed by: the Federal Agency for Tourism (Rostourism) and Autonomous Non-profit Organization Scientific-Information Center “Polar Initiative”. LLC “Legal Agency Persona Grata”: [website]. URL: https://persona-grata.ru/files/dokumenty/gost_r_54604-2022.pdf (accessed date: 10.04.2024).

16. Pray E.L. Letters from Vladivostok 1894–1930 / edited with introduction and notes by Birgitta Ingemanson. London: University of Washington Press; 2013. 462 p. (accessed date: 25.04.2024).

Login or Create
* Forgot password?