The article presents the experience of using the method of directed associations using evaluative adjectives to study educational video blogging. Educational videos selected on the basis of recommendations from teachers and students participating in the study were investigated by the experts. The latter were asked to describe their impressions of the video by means of three adjectives. Finally, 341 adjectives were collected for 236 educational videos. The adjec- tives were recorded into 4 semantic groups related to the length, content, emotionality of the video and the peculiarity of the presentation of information. Quantitative and qualitative analysis methods were subsequently applied to them. The conclusion provides findings on the possibilities and limitations of using the associative method.
projective method, directed associations, evaluative adjectives, educational video blogging, teacher bloggers
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