From self-presentation to self-manifestation: social media strategies for teen vloggers
Abstract and keywords
Abstract:
Contemporary children grow up in a mixed field of possibilities of real and virtual worlds. The processes of self-search and self-knowledge are inextricably linked with the communicative culture of the online space. The article outlines the features of self-expression by teenagers as video bloggers in social networks. Three main strategies are identified: Ideal self-presentation, self-manifestation and alternative self-presentation. The analysis was carried out based of a sociological survey "Digital Socialization of Adolescents", implemented by the Center for Interdisciplinary Research on Contemporary Childhood of the Moscow State University of Psychology & Education in 2022.

Keywords:
teenager, video blogger, social networks, self-presentation, self-presentation strategy
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