TY  JOUR
TI  Conceptual transformations of modern marketing in conditions of digital business environment and development of virtual markets
KW  digital marketing
KW  virtual markets
KW  marketing mix
KW  marketing transformation
KW  consumer behav- ior
KW  metaverse
KW  digital business environmen
JO  THE TERRITORY OF NEW OPPORTUNITIES.THE HERALD OF VLADIVOSTOK STATE UNIVERSITETA
AU  Jiatong, L..
PY  2026
IS  18
PB  Vladivostok State University